Phoenix Ceramic and Fire Supply is located in Arcata, behind the “Redwood Curtain” in Northern California–far Northern California, closer to Oregon than to the Bay Area. It is owned and operated by Noel who has been a potter for more than thirty five years. She and one employee serve customers involved in ceramics at all levels. From the beginning, Phoenix has emphasized personal attention and service. Noel knows that people, especially those just getting started, don’t need just clay, glaze and needle tools — they also need a place where they can ask advice. Somewhere they can ask “What do you mean, ‘what temperature level clay do I want’?” and be answered seriously.